An abbreviated, fictional example. Real reports run 8 to 14 pages, are delivered as a printable PDF, and are seen by no one but you.
Reputation Assessment Report
ConfidentialPrepared for: Sgt. J. Example, [City] Police Department · Prepared by: 613 Forensic Services
7
Risk score / 10
Elevated exposure
Three negative or misleading items in the top five results. No owned content. Two name collisions.
Findings
| # | Source | Item | Status | Risk |
|---|---|---|---|---|
| 1 | Local TV station | Traffic-stop video story, Apr 2023 | Internal review closed, no violation; outcome not reported | High |
| 2 | TikTok repost | Clip with name in caption, 2.1M views | Begins mid-encounter; platform harassment policy applies | High |
| 3 | Defense firm blog | Motion to suppress credibility claim | Motion denied; post never updated | Moderate |
| 4 | People-search site | Home address, relatives, phone | Opt-out available; safety concern | Moderate |
| 5 | Professional profile | Belongs to a different person | Name collision; your own profile incomplete | Moderate |
| 6 | Department awards page | Medal of Valor, 2019 | Exists on page 3; not linked anywhere | Asset |
| 7 | Community news | Youth program volunteer mention, 2021 | Exists with no photo; name misspelled | Asset |
Recommended plan
| Action | Target | Method | Timeline |
|---|---|---|---|
| Build owned site | [yourname].com | Design + publish | Weeks 1–3 |
| Correction request | TV station | Publisher policy + review-closure letter | Week 1 |
| Platform report | TikTok repost | Harassment + personal-information policy | Week 1 |
| Update request | Defense blog | Written request; refusal documented for counsel | Week 2 |
| Opt-outs | Six people-search sites | Statutory + policy opt-outs | Weeks 1–4 |
| Claim & complete profiles | Professional + association | Consistent name, photo, facts | Week 2 |
| Surface awards + volunteer story | Owned site links | Internal linking from owned site | Week 3 |
| Earn authority | Two accurate stories | Community + association placements | Weeks 4–10 |
| Monitor & report | Name + rankings | Monthly snapshot | Ongoing |
Expected outcome at 90 days
- ● Owned site and two authority profiles in positions 1–3.
- ● News story remains indexed with correction appended at position 4 or lower.
- ● TikTok repost removed under platform policy or documented for counsel.
- ● People-search listings removed.
- ● Name collisions resolved.
- ● Risk score target 3 (Low).
This sample is fictional and for illustration. Results depend on the facts of each case, the sources involved, and the policies of third-party platforms, none of which we control. No outcome is guaranteed.